THE CONTRACTOR & SMALL BIZ
TRAJECTORY
CONFERENCE
March 15, 2025
Why Attend?
The Trajectory Conference is a dynamic one-day event designed to propel contractors, small business owners, and startup founders towards success.
This intensive gathering focuses on equipping entrepreneurs with practical tools, fostering valuable connections, and empowering attendees to harness technology for business growth.
Meet The Speakers
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Rachel Alexander
AI Innovation Leadership
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Pernell Bush, LCSW, QCS, CNP
Licensed Psychotherapist
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Stefanie Campbell
BHC - Community Engagement Specialist
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Roger Colon, CGBP
Program Director, CFL International Trade Office
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Anthony Gonzalez
CEO - Solvera Tech
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Lechon Kirb
Founder, Intry Ai
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Natesha Mortimer
Founder - Data Swale
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Tamara Nelson, MA, LMHC, QS, CCTP, RYT
Licensed Mental Health Counselor
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Reneze Trim
Ai Ethics Consultant
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Bryan Young
CEO, Home Lending Pal
Agenda
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Breakfast will be served.
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Opening Panel led by the Black Health Commission.
This session will focus on strategies for managing stress, prioritizing mental wellness, and preventing burnout—key challenges faced by small business owners, startup founders, and independent contractors.
Licensed Therapists:
Pernell Bush, LCSW, QCS, CNP
Tamara Nelson, MA, LMHC, QS, CCTP, RYT -
TBA
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TBA
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Lunch provided with allergies and dietary restrictions in mind.
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Anthony Gonzalez, CEO Solvera Tech
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TBA
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Stretch your legs and walk around.
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Align Your Purpose. Own Your Narrative. Build a Brand That Reflects Who You Are—Not Who the World Says You Should Be.
A brand without alignment is just noise. It might get attention, but it won’t create impact. True brand power comes from the inside out—when your purpose, lifestyle, and message move in lockstep."Defiant by Design" is a masterclass in creating a brand that reflects your truth, not external expectations. We’ll explore how to intentionally author your own narrative, root your work in authentic purpose, and build a brand that resonates deeply with the people you’re here to serve.
This isn’t about chasing trends or external validation. It’s about becoming the source of your own authority—so your brand becomes a natural extension of your mission and a magnet for your tribe.
Key Takeaways:Alignment as Leverage: Discover why the most powerful brands are built from a foundation of personal purpose.
Internal Validation Over External Approval: Learn how to become the author of your narrative—without waiting for permission.
The Defiant Brand Framework: Step-by-step methods for crafting messaging that’s authentic, compelling, and rooted in truth.
Lifestyle-Driven Branding: Understand how your daily life and long-term vision should shape your brand—not the other way around.
Intentional Impact: Master the art of designing systems that allow your mission to scale without sacrificing freedom.
Speaker: Lechon Kirb
BIO:
Advisor to the world’s most respected thought leaders; specializes in transforming purpose into scalable products.Lechon Kirb helps founders and creatives design businesses that honor their deepest values. He teaches the art of intentional brand-building: where lifestyle, mission, and message align to create movements that matter. With a defiant, purpose-driven approach, Lechon has guided global leaders in breaking free from societal norms and building brands rooted in authenticity.
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Discover how AI can enhance efficiency, productivity, and customer service for small businesses, tech founders, and independent contractors with this insightful panel that will give you real world actionable use cases to apply in your everyday business practices.
Facilitator:
Natesha Mortimer, Founder of Data Swale
Speakers:
Rachel Alexander, AI Innovation Leadership
Reneze Trim, Ai Ethics Consultant
Bryan Young, CEO Of Home Lending Pal -
Speaker:
Roger Colon with the Central Florida International Trade Office -